How to Choose the Right Creative Agency

When you're looking for a creative agency to handle your project, how do you choose the right one? It can be difficult if this is your first time working with an agency, especially if you don’t have any references or recommendations. So, what should you look for? Here are a few tips that will help you make the right decision!


1. Meeting


Sending an email or text is easy, but it's not enough to gauge how available an agency will be. If they're unwilling to meet you in-person or on the phone, then they may not be the right partner for you. After all, you'll be working with them long-term, so it's important to have a good relationship from the start. That's why an initial meeting should be mandatory when choosing a creative agency.


2. Proposal


A proposal should be more than just a price quote - it should be a customized blueprint of the work you'll need done. If you're getting a ballpark figure or a proposal that isn't tailored to your company, ask yourself if they are truly invested in figuring out who you are and what you need. A good proposal is worth its weight in gold, so make sure you take the time to find one that's right for you.


3. Understanding


Before deciding to work with an agency, it's important that you are both on the same page. Do they understand your pain points and why you need branding or marketing services? If not, then you might be better off finding an agency that does. It's also important to make sure that they aren't just handing you a generic proposal with a generic price - this means they don't really understand your company and what you're looking for.


No two businesses are the same, and no two solutions should be either. This is why it's so important that you work with a company who takes the time to understand your unique needs and challenges. You should see this reflected in their initial meeting and proposal - an understanding of who you are and what makes you different.


4. Creativity


A creative agency should be a master of ideas - this is what they're supposed to be good at. You can tell by looking through their online portfolio if the work is well executed and looks professional. If you like what you see, then it's likely that they can produce great work for your business as well.


Creative ideas are the heart of your brand, and you shouldn't skimp on quality when it comes to finding an agency. By choosing a sub-par agency, you're only hurting yourself in the long run. A great agency will help build on the equity you've already established and find new, creative ways to make your brand even more successful.


5. Relationship


Choosing an agency to collaborate with is a big decision. After all, they will be working on a key part of your business. Make sure you ask the right questions to see if they are a good fit for you. Do they meet with you regularly to discuss important milestones? Are you comfortable bringing up new ideas and are you willing to consider their suggestions? If the answer is no to any of these, then it might not be the best agency for you.


Also, it's important to ask yourself if you vibe with their style. Have you met the team? Do they seem genuine and like people you would enjoy spending time around? If the answer is yes, then it's probably a good fit.


Would we be a good fit?


If you are still searching for a creative agency, consider Singh Studio! We’ll make sure you get the best results, while getting along with the team. After all, we do check all the boxes listed above.