The answer is, “well, it depends.”
When working with a new business, it's always natural to have some concerns - will they understand our business? Our values? What we want to accomplish? It's normal to have questions like this, and hiring an agency is no exception. It's important to find an agency that understands your company and your goals, so you can move forward confidently together.
Setting Clear Objectives
In order to achieve any goal, it's important to set clear objectives. In the past, agencies would focus on what they could do independently to support these goals; however, we take a different approach and evaluate what can be done by joining forces with the internal team. This way everyone is working towards the same goal and resources are maximized.
Our team is committed to providing content that is strategic and effective. This means that our efforts are always in alignment with the sales and business development teams. By being mindful of what they are doing, we can produce content that is more relevant and resonates with our audience.
Communication
In order for this alignment to occur, communication channels need to be open. This means that everyone needs to be on the same page, and that we should have regular check-ins to make sure nothing is falling through the cracks. Setting recurring meetings is one way to make sure this happens - it allows all parties to have an opportunity to voice new ideas or recommendations for improvement, and no action item, big or small, falls through the cracks.
Good communication is essential to a healthy relationship - it's the foundation that keeps everything aligned and transparent. We understand that without frequent communication, curated alignment can be lost over time. That's why we make it a priority to keep the lines of communication open so that we can always be on the same page.
Collaboration with Purpose
Our collaboration doesn't just stop at the project on hand - we also want to form strategic partnerships with agencies who share our values. Dedicated agencies that focus on meeting their clients' needs and goals rather than developing their own brand can become seamlessly integrated into your team. It takes a lot of coordination and communication to create a strategy that works with business development goals, but it can be done when both sides are willing to put in the extra effort.