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2. RELEVANT DEMOGRAPHIC - Select long-tail keywords to tailor your demographic, while simultaneously optimizing your ad spend.
3. HIGH QUALITY SCORE - Have a relevant ad based off the keywords selected and the landing page the ad directs to. Have a landing page that is easy-to-navigate, while providing the information the user is looking for.
4. MEASURE - Constantly review Google Analytics to see how the ad is performing. Analyze how to increase impressions, decrease click through rate and optimize your budget.
1. OBJECTIVE - Set a clear objective on what you want from the ad (i.e. conversion, clicks, etc).
OPTIMIZE YOUR AD STRATEGY.
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