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FREQUENTLY ASKED QUESTIONS (FAQ'S)

Take a look at some of the most common questions and answers below. 

Our FAQ can help answer any questions you may still have about the services we offer.

When you are ready to elevate your brand, contact us here.

  • What is a full service creative marketing agency?
    A full-service marketing agency offers a team that has the specialized skills to cover all aspects of your marketing needs. Singh Studio will create a unique strategy for your business/brand to help you optimize and convert sales. For every aspect of your creative or marketing needs, a service agency has you covered. If you don't see a service you are looking for, contact us to see how Singh Studio can help your brand.
  • How does your onboarding process work?
    Our onboarding process is purpose-built to ensure a smooth transition between sales, finance, and production. Our process involves preliminary meetings, finalizing contracts, assigning dedicated strategists, and conducting thorough kick-off meetings. Preliminary Meetings: This is where we get to know you. A member of our Business Development team will discuss strategy and which one of our services we can help your brand with. Then, the member will connect the potential client to a member of the production team, depending on the service, to discuss timelines and the scope of work. Finalizing Contracts: A member of our team will send you a statement of work (SOW) contract. If there are no further questions, Singh Studio will send the invoice to the client. Upon completion of the payment, Singh Studio will move on to the next steps. Dedicated Strategist: The client will now be assigned a dedicated Account Strategist as your main point of contact. Your strategist only leads a handful of clients, allowing each strategist the time needed to immerse themselves completely in your brand. Your strategist will act as a seamless extension of your internal team. Initial Audit & Kickoff Meeting: Prior to the client kickoff meeting, the team will have requested access to all necessary platforms, assets and reporting tools, which will be used to perform an initial audit of all relevant systems and past marketing activities. In this meeting, all stakeholders will review a detailed project/service timeline as well as examples of deliverables that will be developed.
  • What should my digital marketing budget be?
    This is a very complex question which is subjective to the brand's goals and industry they are performing in. But, before we provide marketing budget recommendations, let's define it: Your marketing budget refers to all costs for marketing, advertising, public relations, event marketing, and anything else you might leverage to promote the brand and drive revenue. Based on the latest research, our expert opinions, and years of marketing experience, we, generally, recommend: B2B companies should spend 2 to 5% of their sales revenue on marketing; whereas, B2C companies should spend 5 to 10% of their sales revenue. Best-in-industry practices recommend spending 7 to 8 percent of your gross revenue if you're garnering less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range. For new companies (startups), especially those in competitive markets, these numbers increase to 12 to 20 percent. For established companies, you should be spending 6 to 12 percent of gross revenue on marketing.
  • Why is SEO important?
    If you own a business or manage a website of any kind, you likely want target audiences to visit it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence and traffic for a website. SEO helps you show up at the most important stage of your customer’s journey, when they are actively looking for products and services you offer, or resources and information for which you have expert insights.
  • What is your SEO approach?
    Our SEO approach calls for segmenting organic search traffic/queries into query categories that Google calls, "micro-moments:" "I want to know" "I want to go" "I want to do" "I want to buy" We leverage industry trends and insights on the search behavior from these micro-moments to guide on-page optimization strategy for relevant pages, to build funnels, and to segment users to appropriate landing pages that are relevant to their search queries. As an example, for an eCommerce client, our keyword research and focus may center around "I want to buy" intent/queries. As a result, we would optimize intent/action-based pages (product pages) around purchase-related keyword queries and topics to best serve the user and improve relevance with Google. Each page should serve a very specific function and play a unique role in the user's buyer's journey whether they are in the awareness, consideration, or decision stage. A homepage, as another example, is typically serving branded/reputation-based keyword queries and search intent, and aligns with the decision stage of the buyer's journey. We work to understand how we can best position the website to serve users with relevant content at the optimal stage of their journey, identify what KPI's should we be measuring to demonstrate increased engagement, and focus on how we can improve performance over time.
  • What paid advertising and retargeting services do you offer?
    We offer paid advertising campaign management across a variety of social media and search engine platforms including: - Facebook - Instagram - Google
  • Do I really need a website?
    Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility, boosts brand awareness, and centralizes all your information into one place. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
  • Are UI and UX Important for SEO?
    Yes, both are important for your Google rankings. User Interface (UI) is the technical piece of SEO while the way that the user navigates through the site influences important metrics, like bounce rate, time on page, and click-through. User Experience (UX) drives the consumer to stay and re-visit your website. Google takes all of these into consideration when ranking pages.
  • Does my company need a brand guideline?
    Absolutely! Brand guidelines are a set of tools designed to give your brand consistency and flexibility. They are most often used by designers to make certain they're using the right fonts, colour palette, and versions of your logo. Effective brand guidelines should be much more than that; try to see them as a defined resource that everyone in the company can use to represent the brand and communicate with your customers. Brand guidelines help bring credibility and cohesion to your brand.
  • What is a full service creative marketing agency?
    A full-service marketing agency offers a team that has the specialized skills to cover all aspects of your marketing needs. Singh Studio will create a unique strategy for your business/brand to help you optimize and convert sales. For every aspect of your creative or marketing needs, a service agency has you covered. If you don't see a service you are looking for, contact us to see how Singh Studio can help your brand.
  • How does your onboarding process work?
    Our onboarding process is purpose-built to ensure a smooth transition between sales, finance, and production. Our process involves preliminary meetings, finalizing contracts, assigning dedicated strategists, and conducting thorough kick-off meetings. Preliminary Meetings: This is where we get to know you. A member of our Business Development team will discuss strategy and which one of our services we can help your brand with. Then, the member will connect the potential client to a member of the production team, depending on the service, to discuss timelines and the scope of work. Finalizing Contracts: A member of our team will send you a statement of work (SOW) contract. If there are no further questions, Singh Studio will send the invoice to the client. Upon completion of the payment, Singh Studio will move on to the next steps. Dedicated Strategist: The client will now be assigned a dedicated Account Strategist as your main point of contact. Your strategist only leads a handful of clients, allowing each strategist the time needed to immerse themselves completely in your brand. Your strategist will act as a seamless extension of your internal team. Initial Audit & Kickoff Meeting: Prior to the client kickoff meeting, the team will have requested access to all necessary platforms, assets and reporting tools, which will be used to perform an initial audit of all relevant systems and past marketing activities. In this meeting, all stakeholders will review a detailed project/service timeline as well as examples of deliverables that will be developed.
  • What should my digital marketing budget be?
    This is a very complex question which is subjective to the brand's goals and industry they are performing in. But, before we provide marketing budget recommendations, let's define it: Your marketing budget refers to all costs for marketing, advertising, public relations, event marketing, and anything else you might leverage to promote the brand and drive revenue. Based on the latest research, our expert opinions, and years of marketing experience, we, generally, recommend: B2B companies should spend 2 to 5% of their sales revenue on marketing; whereas, B2C companies should spend 5 to 10% of their sales revenue. Best-in-industry practices recommend spending 7 to 8 percent of your gross revenue if you're garnering less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range. For new companies (startups), especially those in competitive markets, these numbers increase to 12 to 20 percent. For established companies, you should be spending 6 to 12 percent of gross revenue on marketing.
  • Why is SEO important?
    If you own a business or manage a website of any kind, you likely want target audiences to visit it. SEO is important because it’s specifically aimed at helping do just this; improve the online presence and traffic for a website. SEO helps you show up at the most important stage of your customer’s journey, when they are actively looking for products and services you offer, or resources and information for which you have expert insights.
  • What is your SEO approach?
    Our SEO approach calls for segmenting organic search traffic/queries into query categories that Google calls, "micro-moments:" "I want to know" "I want to go" "I want to do" "I want to buy" We leverage industry trends and insights on the search behavior from these micro-moments to guide on-page optimization strategy for relevant pages, to build funnels, and to segment users to appropriate landing pages that are relevant to their search queries. As an example, for an eCommerce client, our keyword research and focus may center around "I want to buy" intent/queries. As a result, we would optimize intent/action-based pages (product pages) around purchase-related keyword queries and topics to best serve the user and improve relevance with Google. Each page should serve a very specific function and play a unique role in the user's buyer's journey whether they are in the awareness, consideration, or decision stage. A homepage, as another example, is typically serving branded/reputation-based keyword queries and search intent, and aligns with the decision stage of the buyer's journey. We work to understand how we can best position the website to serve users with relevant content at the optimal stage of their journey, identify what KPI's should we be measuring to demonstrate increased engagement, and focus on how we can improve performance over time.
  • What paid advertising and retargeting services do you offer?
    We offer paid advertising campaign management across a variety of social media and search engine platforms including: - Facebook - Instagram - Google
  • Do I really need a website?
    Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility, boosts brand awareness, and centralizes all your information into one place. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
  • Are UI and UX Important for SEO?
    Yes, both are important for your Google rankings. User Interface (UI) is the technical piece of SEO while the way that the user navigates through the site influences important metrics, like bounce rate, time on page, and click-through. User Experience (UX) drives the consumer to stay and re-visit your website. Google takes all of these into consideration when ranking pages.
  • Does my company need a brand guideline?
    Absolutely! Brand guidelines are a set of tools designed to give your brand consistency and flexibility. They are most often used by designers to make certain they're using the right fonts, colour palette, and versions of your logo. Effective brand guidelines should be much more than that; try to see them as a defined resource that everyone in the company can use to represent the brand and communicate with your customers. Brand guidelines help bring credibility and cohesion to your brand.
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